In a chat with Guardian, the 24 year old talked about how he had to renegotiate the agreement between his brand and Sony after the January 2016 agreement led to a fractious relationship caused by creative control issues.
The DMW Boss’ initial agreement with Sony produced the lukewarm “Son Of Mercy” EP and a collaboration with Tinashe on ‘How long’.
“First of all, I didn’t even want to take the deal because I didn’t need it. I was doing tours all over Africa with 50,000 to 80,000, people so it was like why am I signing the deal?” He told Guardian.
“They tried to fix me up with a producer and I decided to come home, but I’m still signed to them, it’s going good. They have realized how much potential is here because even when I am all over the world it is my African songs that even the oyibo people f*** with.”
Davido’s collaboration with Tinashe produced the song “How long’. The record was a tropical House production, which had the singer alter his style to blend with the US singer. A video for the song was shot in Malibu, California. But Davido was unhappy with it.
“The collaboration was as a result of the Sony deal. Don’t get me wrong, Tinashe is a talented artist but it wasn’t my style. My style is just the Nigerian style like I said before, I can’t sing American music pass Chris Brown and Chris Brown cannot come and sing Nigerian music pass me.” He says.
‘Personally I Know 8 Presidents and I Didn’t Want the Sony Deal cos I Felt I Didn’t Need It’ _ DavidoDavido’s new deal with Sony gave him creative control, which he has flexed to provide good results. His first single of 2016, ‘If’, has become a mega hit on the continent. The song produced by Tekno is currently leading every African chart and playlist. It has also shown crossover potential.
Imade’s father stated that the Sony deal is a proof of how creative freedom can provides the best results for musicians in Africa.
“I had to look at what I had, which was a whole continent. That is what all of those guys in America want. When you’re over there all of them want to be here. We need to just know what we are worth.”
On his plan to be a legend and pave the way for upcoming artiste, he said,
“My goal would be to keep doing what I am doing and get to that legend status. I want to bring up other artists like Mayorkun, who dropped his single Sade.”
“I am 24 now, I cannot be doing music when I’m 30, I’ll probably drop two albums after this but I want to be done by the time I’m 29 or 30. I want to have a big media house and go into other things like filming. I know eight presidents personally so you can imagine what I can do, like youth empowerment.”
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