The world-famous soccer player has been designing men’s underwear for his label CR7 (and modeling it, too!) since 2013. But this spring, he’s covering up those sexy legs of his for his newest venture — a CR7 Denim line for men that launches on June 1st.
“In the past, I’ve really struggled to find premium denim that’s actually comfortable when you’re on the move,” the Portuguese athlete, 32, tells PEOPLE exclusively. “This is something that was really important to me when we started developing CR7 Denim. I wanted these jeans to be made to be lived in.” (CR7 is named after his initials and Real Madrid shirt number.)
His launch includes a lineup full of super-stretchy jeans. “One thing you really can’t tell just by looking is that this denim is designed for motion on the body and ultimate comfort,” says the sports star, who boasts 98.4 million Instagram followers. “Using our stretch technology, we’ve made these jeans to move with you, wherever the day may take you.”
“I’m a person that believes in constantly moving forward and progressing in life, both on and off the playing field,” he says. “And I believe that if you’re not truly comfortable, then you’re not truly living. CR7 is a brand for people that live by these same philosophies.”
Therefore, there are five variations on his favorite fit, skinny jeans — Type R is Modern Straight, Type C is Slim Straight, Type T is Tapered and Type S is Super Skinny. He was also considering Type P, a Painted On Skinny — yes, indeed! — but has decided to hold off on that until the future.
“I love the skinny jeans, and we have a particular pair in a navy resin color with white paint splatter that have become my go-to,” he tells us of the style, shown below, which retails for $129.50. “I actually wore them in the brand campaign film, and haven’t been able to take them off since. There’s just something about these jeans that really fit my athletic build perfectly.”
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