A Chocolate producing firm has been accused of ‘hiding’ the word ‘Easter’ from the front of their chocolate egg packaging.
Cadbury was inundated with furious
comments from customers on Twitter, questioning why the Easter treats
simply said ‘milk chocolate egg’ with no mention of the Christian
festival.
One said: ‘Some of us want to know why Easter is hidden on the back now? Why change a good thing??’ while another commented: ‘Disgusting you’ve dropped the word ‘EASTER’.
Cadbury sent endless replies to irate
shoppers on Twitter denying claims that they have a policy to remove the
Easter slogan on packaging.
They wrote on their Twitter: ‘Easter’s on the back of our packaging with the other product details.
‘It’s not on the front as the seasonal design shows what it is.‘As a seasonal treat the eggs will always be linked with Easter.’
However customers remained unconvinced, accusing the company of ‘hiding’ any mention of Easter on the back.
One consumer, with the
Twiter handle @juliertid seemed to see the funny side however, and
wrote: ‘We both know how it works next time santa will be awol from the
selection boxes..’
Both Cadbury and Nestle denied that they were getting rid of the word ‘Easter’ from their products.
The word ‘Easter’ is not included on the
front of the packaging for their Mini Eggs Giant Egg or their Dairy Milk
Buttons Egg, but ‘Happy Easter’ is branded on a special edition of the
Dairy Milk chocolate bar.
Nestle’s Kit Kat Chunky Egg and Smarties
Egg Hunt Pack also do not include the word Easter on the front – though
some Galaxy eggs bear the slogan ‘Easter pleasure’ on the front.
Some Christian groups have claimed that major brands are ‘uncomfortable’ with the Christian faith.
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