SuperStar Models Eva Herzigova, Nadja Auermann, Yasmin Le Bon and Stella Tennant star in Armani’s New Normal campaign

 Less than a month after Balmain rolled out its fashion campaign featuring the original supermodels of the ’90s, Giorgio Armani is hot on its competitor’s heels with a series of ads starring women who are in their 40s and 50s.

Models Eva Herzigova, 42, Nadja Auermann, 44, Stella Tennant, 45, and Yasmin Le Bon, 51, are featured in the 81-year-old Italian designer’s stunning black and white spring/summer 2016 campaign, modeling the classic pieces that make up the label’s New Normal collection.

    ‘I wanted four iconic women with strong personalities to show that feminine beauty is ageless,’ Armani, explained in a press release. ‘I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life.

    ‘I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.’

In the images shot by Lindbergh, the models can be seen posed wearing sharp blazers, nautical stripes, trouser suits, and crisp collared shirts.

The New Normal range is described as a selection of ‘timeless pieces’ that are ‘distinguished by being styles possessed of an essential sophistication’.