Speaking on how big Nollywood will be in 2030, he said;
CREATIVE INDUSTRIES ARE ALREADY HUGE IN AFRICA AND I BET, IT COULD MATCH AGRICULTURE IN VALUE. HOWEVER THIS IS DUE TO LOW AGRICULTURAL PRODUCTIVITY, THE LOWEST IN THE WORLD, AND THE FACT THAT CREATIVE INDUSTRIES ARE BEING PROPELLED BY NEW COMMUNICATION TECHNOLOGIES. AFRICANS AND THEIR DIASPORA DEMONSTRATE DAILY THE RICHNESS AND UNIVERSAL APPEAL OF THEIR FORMS OF ARTISTIC AND CULTURAL EXPRESSION. IF WE UPDATE NATIONAL ACCOUNTS THROUGH REBASING, LIKE NIGERIA AND MANY OTHERS DID, WE WILL CONTINUE TO BE SURPRISED ABOUT THE EXPONENTIAL VALUE GROWTH.
NOLLYWOOD WILL EXPAND TO BECOME MORE AFRICAN AND LESS NIGERIAN, OVERTAKING INDIA’S BOLLYWOOD IN EARNINGS, WHEN DEMAND FOR ENTERTAINMENT CONTENT WILL EXPLODE THANKS TO INTERNET AND TV UNIVERSAL COVERAGE IN LESS THAN A DECADE,” HE SAID.
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