Samsung has again focused on appealing to cameraphone enthusiasts. There is a 13-megapixel rear-facing camera and a 5-megapixel front-facing camera. On the software side, the Galaxy A7 software that Samsung claims can take a ‘wide’ selfie, while ‘auto selfie’ lets narcissists snap themselves using “a voice command or even a simple wave of the hand” – selfie sticks be damned.
Samsung is also touting ‘Always Clear Voice Auto Control’ which reduces background noise in-call, multiple screen support for apps and a private mode that “adds an extra layer of security for important files and documents.”
The introduction of the Galaxy A3, A5 and A7 over the past few months is interesting: Samsung is diversifying its focus beyond its flagship Galaxy S and Note families. The company is bracing itself for its first profit drop in three years, and its latest Galaxy S5 and Note 4 don’t appear to be selling as well as previous models.
The Galaxy A3 and A7 were pretty focused on China, as we noted last year, but Samsung is birthing a new series of phones that offer something else to consumers. With a distinctly different design, marketing focus and lower prices, the Galaxy A series looks to be its Xiaomi-like effort at bringing a quality experience to the mid-range of the smartphone market.
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